Glamorous Life of Princess Diana

Cindy GarciaGarcia 1 Carl Mason 42. 103. 273 18 May 2011 The â€Å"Glamorous† Life of Princess Diana For my biography final paper, I chose to write about Princess Diana. She is someone who stood out to me and someone who accomplished so much in such a short life. She displayed genuine care to the public, the children, the injured, and the handicapped. Princess Diana is the princess of Wales, yet we hear so much about her here in America because she is of great importance. She stood out to me mostly because she is a princess who displays great poise, decorum, and perfection but there was so much chaos and imperfection during her short life.Nobody is perfect, especially the Princess of Wales. â€Å"Being a princess isn't all it's cracked up to be,† says Princess Diana. Her hectic life and all of her accomplishments is what interested me to write this paper on her. Princess Diana was born as Diana Frances Spencer on July 1, 1961. She was born in Norfolk, England. She was t he second youngest child. She had two elder sisters and a younger brother. Her childhood was simple and pleasant. She grew up around royal families and was associated with them.She had a lot of privileges during her childhood because her father, John Spencer, was a royal equerry for both King George VI and Queen Elizabeth II. Her mother was a daughter of the 4th Baron Fermoy. When Diana’s paternal grandfather died, her father became the eighth Earl Spencer, giving Diana the title of â€Å"Lady. † When Diana’s parents were married in 1954 at the Westminster Abbey, the queen was a chief guest. Her parents’ marriage was a big social event during 1954, but the split up when Diana was only about six years old. They Garcia 2 divorced two years after the split.The split of her parents was something tragic during her childhood. After the split, Diana and her siblings had to go through an intense custody dispute, resulting in her father winning custody over her an d her siblings. Her mother was said to have had an affair and was an unfit mother, which helped her father gain custody. She still, often, visited her mother. Her parents both shortly remarried to other spouses. Diana went to a preparatory school and then a boarding school and excelled in sports and activities such as swimming, music and dancing.Her grades weren’t the greatest in school. She was considered a below-average student, but she still enjoyed school because of her determination, cheeriness, and caring nature. She longed to be a professional ballerina and studied ballet but she grew to be too tall, 5’10’’. When she finished school, she went to work in London. She worked as a nanny, worked in a restaurant, did cleaning jobs, and then worked as a teacher at the Young England kindergarten in Knightsbridge. She had a caring nurture towards deprived children due to the impact the divorce of her parents left on her.She says, â€Å"I think the biggest disease the world suffers from in this day and age is the disease of people feeling unloved. I know that I can give love for a minute, for half an hour, for a day, for a month, but I can give. I am very happy to do that, I want to do that. † By nineteen, Diana became a headline for the national media. Lady Diana’s older sister introduced her to Prince Charles of Wales, The oldest child of British monarch Queen Elizabeth II. He was in his early thirties while Lady Diana was in her late teen years. Their age gap was significant.He was about thirteen years older than her. Because of their age difference, they had little in common but they did both enjoy hiking, traveling, and the outdoors. Prince Charles was always under press speculation, especially when it came to his love life. He was under increasing pressure to get married. In order to gain the approval of his family Garcia 3 and their advisors, any potential bride had to have an aristocratic background, could not hav e been previously married, should be Protestant and, preferably, a virgin. Lady Diana fulfilled all of these qualifications.Prince Charles’ former girlfriend, Camilla Parker Bowles, helped him select Lady Diana as a potential bride. Their romance began in 1980. At this time, the press took a special interest in Lady Diana. They followed her everywhere, and she found the attention to be unbearable. Prince Charles and Lady Diana were engaged in February of 1981 and were married on July 29, 1981 in St. Paul’s Cathedral. She was only twenty when she got married. The wedding was broadcast in 74 countries and watched by almost 750 million people worldwide. They had about 3,500 guests attending their weeding.Diana was the first English woman to marry an heir to the throne in over 300 years. By the time they got married, they seemed to be truly in love and their wedding was that of a fairytale. Upon her marriage, Diana became the Princess of Wales and was ranked as the third m ost senior royal woman in the United Kingdom after the Queen and the Queen Mother. But from the beginning, their wedding was not blessed with good fortune. Prior to their wedding, Diana had a feeling that Camilla played a great role in Charles’ life. This led her to great jealousy and pondered if she should even marry him.Less than a year after their wedding, they gave birth to their first son, William, and two years after that to their second son, Henry. She tried to take all of the duties of the children onto her own shoulders. She was a devoted mother. By the time their second son was born, there were great problems in their marriage. Diana became sick of worry about Charles having an affair. She suffered from bulimia and several phases of depression. She even tried to commit suicide several times. She felt early signs Garcia 4 of empty-nest syndrome and felt an emotional void. She was, also, under a lot of pressure.She had many roles to perfect as she wanted to do everyth ing properly. Their sons brought them happiness, but they never seemed to meet eye to eye. When they went to functions, crowds would cheer for Princess Diana and no longer for Prince Charles. He was concerned about all the attention and would criticize her. She made her feel as though she was immature, moody, and couldn’t fulfill her royal duties. They had no common topic for conversation. They never developed common interests. Princess Diana was very much interested in fashion, films, and celebrities. Prince Charles was bored by those topics.He was more interested in history, literature, philosophy, painting, and architecture. Because of all of the attention Princess Diana was getting and her depressive behavior, Prince Charles slowly drifted away from her making her feel lonelier. They became estranged so quickly after their marriage. Despite the way her marriage was going, she tried to keep a positive personal persona and find a place for herself. Her wardrobe was a focus of attention. She charmed everyone and the public loved her presence. She made constant visits to hospitals, nurseries, and schools.A lot of her visits to the hospitals would be unannounced and she would ask the nurses to keep her visit concealed from the media. That showed that she didn’t do all of the visits and charity just for publicity. She did charity work for AIDs, helping to raise AIDS awareness. People of that time were afraid of catching AIDs just by touching someone who had it. Princess Diana would visit AIDs patients and touch them to prove that it was safe and okay and that they deserve compassion. â€Å"HIV does not make people dangerous to know, so you can shake their hands and give them a hug: Heaven knows they need it,† said Princess Diana.Her work for AIDs, also, promoted research and in other ways positively influence the fight against AIDS. She did a lot of Garcia 5 work for those who had leprosy. She tried doing a lot of charity work for the childr en. She was a president or patron of over a hundred charities. She was a patron of the British Deaf Association and had taken the initiative to learn a number of words in sign language. She would practice her skill, master it, and later use it in her work with the children. She played an active role in the International Campaign to Ban Landmines. This campaign won the Nobel Peace Prize in 1997.She won praise for touring land mine fields in a flak jacket and helmet. Her concern over the use of land mines was mostly for those they injured, usually children. The land mines killed or injured more than a million people. A lot of charities would raise large amounts of money with just one appearance by Princess Diana. But she wanted to show the charities that she cares, so she would visit every charity under her patronage at least twice a year, and would talk to the staff personally. When she was around people she gave them hugs and would look them in the eye to show that she cares and tha t she is interested in what you have to say.Helping those in need or just giving them a visit, is what she felt gave her the strength to keep going. It was her everyday motivation. I felt as though that was what made her a good princess. She truthfully cared for the people and wanted to do all she can do to help, even if it was just a hug. As she would say, â€Å"Hugs can do great amounts of good – especially for children. † Her marriage continued to suffer more and more. Prince Charles was fixated on his former girl Camilla and even admitted to having an extra-marital affair.Charles and Diana were separated in 1992 and finally divorced in 1996. Princess Diana was lonely and found comfort from many different men. Her and her sons’ riding instructor, James Hewitt, gave her the attention and charm she longed for. He gave her everything Charles didn’t, stealing away her heart. She was said to be involved with about five other men. Although her separation wit h Garcia 6 Prince Charles impacted her greatly, she still continued to be involved in all of her charity work and everyone still loved her the same as before. She had joint custody with Charles of her two sons.She still failed to neglect her duties as a mother and do all she can for the deprived. She was given about twenty-eight million dollars from her divorce, but she had to give up the title of â€Å"Her Royal Highness. † She was still considered Princess of Wales, especially since her sons are in line for the throne. She did lose a lot of privileges, though, including public money for her work. But it didn’t stop her. She stayed strong in the public eye. In 1997, Princess Diana had a boyfriend by the name of Dodi Al Fayed, a son of a billionaire businessman.He was a heart surgeon. They went on several trips and dates together, and she was very fond of him. The paparazzi were always on their back and they would always try to flee from them. The paparazzi got to a po int where they barely let them breathe. Wherever they would go, which was many places, they would be there waiting for them. On August 31, 1997 they were both killed in a car accident in Paris while fleeing from paparazzi. How it happened and what happened afterwards is a worldwide dispute. Her death shocked the world, and millions of people mourned her death.She died at the age of thirty-five years old. Despite her tragic death, she left a longing legacy and she is still widely known today. From the beginning of her childhood, when her parents were divorced, I automatically felt sympathy for her. I still have my parents together and despite their disputes, I can never picture them separated. I know that it would drastically affect me, so I understand how it greatly affected Princess Diana. She took that negative and turned it into a positive despite her hurt. That was the great thing about her.The divorce of her parents led her to care for children, especially those children in nee d. When her husband was cheating on her and neglecting her, she turned to Garcia 7 charity work and devotion to her sons. I would have never thought that she suffered from depression, bulimia, and several attempts of suicide. She was good at hiding the horrible things in her life and overshadowing it with poise and care for the people. She is definitely a role model and left an impact on the world; not just in England. Her sons continue to do her works and honor her name.I doubt that no other princess or queen lived a hectic and dramatic life as she did. That is what made her so interesting, because above all of that chaos she is one of the most known princesses. She died so young at the age of thirty-six and that makes me think of my sister who is that same age. You still have so much life to live at that age. It just makes the saying truer that the good die young. As someone close to her said, â€Å"She was an exceptional and gifted human being. In good times and bad, she never l ost her capacity to smile and laugh, nor to inspire others with her warmth and kindness.I admired and respected her – for her energy and commitment to others, and especially for her devotion to her two boys. †¦ † Works Cited http://charity. lovetoknow. com/Charity_Work_of_Princess_Diana http://www. famous-women-and-beauty. com/accomplishments-of-princess-diana. html http://www. bbc. co. uk/news/special/politics97/diana/ending4. html http://www. angelfire. com/mi2/llennium3/diana. html http://www. brainyquote. com/quotes/authors/p/princess_diana. html http://www. princess-diana. com/diana/married. htm http://history1900s. about. com/od/1980s/p/princessdiana. htm

A Dream Deferred – a Literary Comparison

The Dream Deferred – A Comparison Kristy Andrews Axia College of University of Phoenix In Lorraine Hansberry's play A Raisin in the Sun, the author reveals a hard-working, honest African-American family struggling to make their dreams come true. Langston Hughes' poem, Harlem, illustrates what could happen if those dreams never came to fruition. Together, both Hansberry and Hughes show the effects on human beings when a long-awaited dream is thwarted by economic and social hardships. Each of the characters in A Raisin in the Sun has a dream for which they base their whole happiness and livelihood on attaining. However, the character of Lena Younger, or Mama, differs from the other members of her family. Time after time, Mama postpones her dream of owning a house and garden to perpetuate the dreams of her family members. Finally, when Mama receives the $10,000 insurance check, she feels that her dream can become reality, and purchases a house in Clybourne Park. Her dream â€Å"drys up like a raisin in the sun† when she learns that Walter gave the money to Willy Harris, who mysteriously disappears. Mama does not shatter simply because her dream has not been fulfilled. Lena Younger's strength of character has come from the steadfast endurance of hardship and a refusal to be conquered by it† (Phillips 51). Mama's economic hardships may have killed her dream, but she has not allowed it to kill her. You can feel the desperation not only in the poem but also through the character of Mama as you read the passages of the poem and story. The symbolism of â€Å"the dream† in A Rai sin in the Sun is equal to the symbolism used in the poem by Hughes. In the story, we see what can happen to a dream that is deferred, which is what the poem speaks directly about. The social inequality which the Younger's encounter also does not hinder Mama's compassion. Mr. Lindner temporarily shatters Mama's dream of owning a home when he comes to the Younger’s prepared to give them money to move from Clybourne Park. The derogatory use of â€Å"you people† by Mr. Lindner has little to no effect on Mama's steadfast decision to move to Clybourne Park. Mama's dream of a house simply modifies. She does not care that the house is located in a neighborhood where there are no colored people. Mama concerns herself only with the fact that she and her family will own the house and not have to dwell in the tired, old apartment on Chicago's south side. In a sense, Mama's dream has â€Å"crusted and sugared over like a sugary sweet† (Hughes Lines 7-8). Her dream has changed to fit the circumstances she must cope with. The character of Mama represents those who do not shrivel up and die just because their dream does. Walter Lee Younger, Lena's son, is second only to Lena in arousing sympathy and pathos from the audience. The entire play shows the development of Walter's quest for manhood. Similar to Lena, Walter's dream of owning a liquor store becomes hindered by his economic station, or lack of money, and his social position. In the opening scenes of A Raisin in the Sun, Walter does not occupy the position of head of the household. This secondary position to Mama demonstrates his frustration with his limiting environment, and even Walter's job show subservience and inequality as a chauffeur to wealthy white people. Elizabeth Phillips comments, â€Å"Consequently, he [Walter] is forever on the lookout for a means of making more money, not only to enable him to give luxuries as well as necessities, but also to satisfy the deep inner need of every man to prove that he is capable of great achievement† (54). Walter's great achievement appears as a failure at first before revealing the man that he has become. The destruction of Walter's first and superficial dream of owning a liquor store perpetuates Walter's downfall. This symbolizes Langston Hughes' question, â€Å"Does it [a dream deferred] stink like rotten meat? â€Å": (Line 6). The death of Walter's dream occurs when Willy Harris disappears with Walter's and Bobo's money. Walter finally understands Lena's sacrifice for him and the family with the words, â€Å"That money is made out of my father's flesh†¦ † (Hansberry 1747). Walter's lost dream rots his strength until he sinks to his lowest point in the play: Walter plans to accept the money from Mr. Lindner in return for agreement not to move into the house in Clybourne Park. â€Å"But in the ultimate test, Walter Lee cannot sell his own soul† (Phillips 55). The pride of both Walter and the family makes it impossible for Walter to accept Mr. Lindner's offer. Walter's final stand made to Mr. Lindner provokes Lena to announce to the family that Walter Lee has â€Å"finally come into his manhood† (Hansberry 1757). Walter lee Younger represents those who rise above their own weaknesses even after all the dreams they work for have been deferred. The character of Beneatha Younger illustrates the best-educated member of the Younger family. Beneatha dreams of becoming a doctor. This dream originates from a childhood experience where a playmate injured himself while sledding, but a doctor was able to save him, with only a small scar left as evidence of the accident. This left Beneatha with the determination to learn medicine. Beneatha's obstacles differ greatly from both Walter's and Lena's. First, Beneatha is only twenty years old, and attractive. Women such as Beneatha were expected to marry and have children, not become a doctor or have any education pasts that of high school. Second, Beneatha's extreme naivete towards the world around her affects her perception of her family's and Asagai's actions and words. When Beneatha learns of Walter's loss of the money, she calls into question whether she will ever be a doctor. Mama reassures her that she will, God willing. Beneatha responds by blaspheming God. The deferment of Beneatha's dream causes her faith to â€Å"fester like a sore and then run† (Hughes Lines 4-5). Beneatha's faith had not wavered before, but now that all she has ever wanted is precariously hanging in the balance, she questions if God exists at all and that maybe it is man â€Å"who makes miracles,† referring sarcastically to her brother's grievous mistake. Beneatha feels that all that she has worked for since she was a child has been stolen from her. This burden of doubt, â€Å"sags like a heavy load† (Lines 9-10). However, Joseph Asagai offers the solution of coming with him to Nigeria and becoming a doctor there, which fulfills both of her dreams of finding her African heritage and becoming a physician. Beneatha demonstrates her immaturity be her naive interpretations of Asagai's actions and words (Phillips 59). She misunderstands Asagai's proposal of marriage, and is unable to give the man who loves her so much and understands her so well a concrete answer. Beneatha's complex character reveals another hidden quality towards the conclusion of the play. After Walter's confrontation with Mr. Lindner, Mr. Lindner states pompously, â€Å"I take it then that you have decided to occupy† (Hansberry 1756). The simplicity of Beneatha's reply is illustrates in the statement, â€Å"That is what the man said† (1756). Beneatha executes an ironic reversal where she refers to Walter as ‘the man' and not the white Mr. Lindner. Hansberry indicates with the previous statement that Beneatha has the capacity to recognize greatness in others as well as the ability to respond with warmth and love to words and acts of family pride and dignity. Beneatha still encompasses some immaturity, but she shows great potential for good. Beneatha Younger symbolizes the immature person whose dreams are not completely decimated. The strength of character against social and economic hardships produce dreams that have the potential to prosper. The affects of a dream deferred vary intensely from person to person, as seen in the variety of characterization in the Younger family. Lorraine Hansberry draws a vivid description of the influence a dream can have on human beings. Similarly, Langston Hughes' poem Harlem depicts how human beings react when a dream dies. Edward J. Mullen notes that Hughes' poem represents the idea that, â€Å"the inhabitants of this 1951 Harlem seem to be seeking feverishly and forlornly for some simple yet apparently unattainable satisfaction in life† (142). Both Hansberry's play and Hughes' poem establish a powerful and human reaction to the death of a dream. The eloquence and reality of this is believable and almost felt personally by the reader due to the excellent use of symbolism, imagery, and other literary devices by each author. It is very easy to see how these two literary works are similar since they re dealing with exactly the same theme; i. e. that of the dream deferred. However, remarkably there are also several differences. Since the poem by Hughes is of modest length, there are not nearly as many literary devices used for this type of literary work. However, it is the more powerful of the two in bringing the message across because you feel the same feelings after reading it even though it takes merely seconds to finish. Hansberry takes us through a heart-felt journey in which she hones her writing skills and uses several literary devices such as characterization, irony, and climax. She has a protagonist and antagonist, a setting, and makes use of allegory where â€Å"every aspect of a story is representative, usually symbolic, of something else, usually a larger abstract concept or important historical/geopolitical event. † (Braiman) A Raisin in the Sun provides a compelling allegory of human nature, illustrating choices made and the consequences of such choices through its sharply-defined characters. Clearly these two literary works have similar as well as different aspects. They both include mood, tone, similar themes, and symbolism, and yet they both are introduced to the reader in very different ways. These works, although written many years before some of the people who read them, are very important to the literary canon today. They represent something that is still a part of our culture today, and they are very useful references to show how an author can use many different literary devices to capture the same initial theme when writing, especially since they are two totally different types of literary work; i. e. that of poetry and plays. It should be â€Å"required reading† for any professor teaching the techniques of writing when teaching about literary devices and how they are used. Bibliography Hansberry Lorraine. A Raisin in the Sun. [1959] Literature. 5th ed. Eds. James N. N. Pickering and Jeffery D. Hoeper. Upper Saddle River, NJ: Prentice, O. 1700-57. Hughes, Langston. â€Å"Harlem. † [1951] Literature. 5th ed. Eds. James H. Pickering and Jeffery D. Hoeper. Upper Saddle River, NJ: Prentice, 1027-28. Mullen, Edward J. Critical Essays on Langston Hughes. Boston: G. K. Hall, 142. Phillips, Elizabeth C. The Works of Lorraine Hansberry. New York: Simon & Schuster, 1973. 48-62. Braiman, Jay. â€Å"Mr. Braiman’s English Online. † http://mrbraiman. hom. att. net/lit. htm.

IT Definitions Case Essay

HARDWARE * RAM : Random Access Memory. It is the area where all software and programmes run. * ROM: Read Only Memory: This is the memory that is stored in ROM device and it cannot be modified (at least not very quickly or easily), it is mainly used to distribute programmes and firmware (software that is linked to a specific hardware). * IDE: Integrated Drive Electronics, this connects the hard drives and ROM Drives to the motherboard using the IDE cables. PCI: Peripheral Component Interconnect. Specifies a computer bus for attaching peripheral devices to a computer motherboard. These include network cards, modems, sound cards, etc. * AGP: Accelerated Graphics Port: It is a high-speed point-to-point channel for attaching a graphics card to a computer’s motherboard, primarily to assist in the acceleration of 3D computer graphics. * Motherboard: It is a board on which various computer components are plugged in through different slots and ports. * Processor: It is the main heat of the computer which controls all instructions to and from the input and output devices. * Display Card: It is a card through which the video signals reach the monitor or other similar output device attached to this card. It is identified as a female slot having 3 rows for 15-pin connector. * Network Card: It is a card through which data transfer is carried out between two different computers. It is identified by the RJ-45 type connector slot. * BIOS: It stands for Basic Input and Output System. This identifies all the input and output devices including memory attached onto the motherboard. This information is stored and kept in a memory bank known as CMOS. * CMOS: This stands for Complementary metal-oxide-semiconductor. It is a memory chip that stores the BIOS settings of the PC and it is kept upto date by a small battery located next to the BIOS chip. * Power Supply: Most motherboards use a voltage of +/- 5V to operate. The power supply unit on a PC ensures that each device attached to the motherboard including the motherboard itself receives the exact voltage and current in order for it to function properly. A slight change in volts etc. may render the device to burn up. * Heat sink: Since the data travels as electrons in the PC circuit this generates a lot of heat. The processing unit which is having to control all the functions on the motherboard or the device itself heats up. This can be controlled by using specific components called heat sink. These are made of metal that conduct heat rapidly thus absorbing heat from the hot surface and the fan on it cools it thus allowing it to keep absorbing more heat. SOFTWARE * Operating System: It is also known as the platform or the environment in which different programmes or applications will run. All applications and programmes are developed for different platforms depending upon what the user is most likely to use. The most common operating systems are: o WINDOWS: This is developed by Microsoft. It controls most of the PC market in the world. o UNIX / LINUX: UNIX has mostly been used as client-server operating system meaning it is used for networking. Another system developed recently called Linux has mainly been used as a server operating system. Linux is commonly used as an operating system for supercomputers. As of June 2007, out of the top 500 systems, 389 (77.8%) run Linux. * Utilities: These are programmes that we use in order to either diagnose or identify and fix problems in the computer. The problems could be a result of either file corruption or it being located at an address field in the memory that has become faulty. The utilities can move the data to a new location and mark the faulty address location as a bad sector thus avoiding any future writing of data at that sector. * Virus: A virus is a programme that is designed to act maliciously and make the computer programme to work differently from what it is supposed to do. * Anti-Virus: An anti-virus is a programme that scans the hard-drive and memory area for virus programmes that should not be residing at locations that are crucial and from where they can launch themselves and cause problem. The anti-virus either removes the virus programme but in cases where it cannot remove it without damaging the main programme, then it puts it in quarantine thus making it harmless and containing it in one place. * Multimedia: These are programmes that are associated with audio and video files and as different companies have their own formats, we need different types to run each one separately. Some are able to play a larger variety than others depending upon the codec (the format used in coding the file) database that programme has and can use. * Spreadsheet/Accounts: These are programmes that help us in calculations and create formulas that enable us to calculate the spreadsheet. * Database: A database is a collection of data that has been created for a specific purpose. IT can be accessed by using various search criteria. * Wordprocessing: This is used for all types of correspondence and creating reports, making brochures, etc.

Advertising Campaign Case Study Example | Topics and Well Written Essays - 2250 words

Advertising Campaign - Case Study Example This advertising campaign cost the network about $20 million and was supposed to be one of the best advertising campaigns of the year 2006. The aim of this campaign was to use emotions as the means of attracting new clients and visitors; the campaign implied the use of emotion of experience and not physical experience as the basis for the development of the new global instrument of expanding the range of clients. The use of the core human values as the values which are peculiar of the personnel and the creators of the Sheraton hotels network, and thus provide their visitors with homelike warmth and comfort, has become the central theme of the 15: and 30: second TV spots. The development of the campaign was ruled by the Duo Rene Villar-Rios and Jan Vogel, who had become well-known for the development of successful ad campaigns for Coca-Cola and Nike. The central slogan of the advertising campaign 'we belong' was meant to make people understand they 'belong' to any hotel they decide to visit within the Sheraton network, and as people need to belong, hotels become the means of making people feel at home while in reality they are far away from it. (http://www.hotel-online.com/News/PR2006_2nd/Apr06_SheratonCampaign.html) The aim of providing people with all homelike options possible has also been achieved through provision of the clients with 10-minutes free telephone card to call those 'who matter'; Sheraton has also created new Internet site for the promotion of its services online. Now let's analyze this advertising campaign from the viewpoint of how it should look and be conducted with the account of the principal theoretical notions which have been given through lectures. The first interesting aspect to analyze in the advertising campaign is the two way communicative models. It is interesting to note, that this model has been used as the basic one for the creation of the Sheraton's ad campaign. I have come to the conclusion that this model has made this campaign very successful. What is seen here in more detail is that the coded message which appears as a slogan in each TV spot, namely 'we belong', is the coded message which each of those who see it interpret in his (her) own way. However, it is also important to note that interpretation should also be directed, because the consumers of the advertising products should decode the message the way the seller (advertiser wants it), thus it is not a simple process here. (Mittal, 2004) While the message is 'interpreted in different ways', the advertiser should care for these ways to be limited within the desired range. Thus, the message 'we belong' should first of all carry meaning of belonging to the hote l network, becoming its permanent clients and show the way the visitors will be treated during their stay there. This is why the core message here 'you don't just stay there - you belong'. Probably it would sound better is this message were made fuller and used in a wider form, but as the campaign has mostly been aimed at TV channels, thus capturing both visual and hearing attention of people (potential consumers) it is possible to say, that the decoded message has reached the targeted audience, but the message 'we belong' should be very brightly depicted, so that the audience interprets it in the necessary way through additional visual effects. (James & Kover, 1992) In this advertisement the source was the Advertiser, carrying the coded message 'we belon

Gobal Financial Investment Essay Example | Topics and Well Written Essays - 750 words

Gobal Financial Investment - Essay Example This paper illustrates that the first option available to the UAL, Inc. is to borrow the required investment amount of $500 million in the local currency that is US Dollars. At the initiating stage of the loan agreement, the company has to pay an underwriting fee of 0.5% of the total principal amount and therefore, it is added to the cost of borrowing. This option does not involve in exchange rate risk, however, there is surely an element of the change in the inflation rate which could affect the time value of the currency over a period of 10 lean years. However, this element has been ignored for this report. The company can borrow $500 million at a rate of 11% with two semiannual interest payments due in June and December every year. This implies that the rate which is quoted annually needs to be adjusted for semiannual payments and the number of payment periods will also be adjusted for the same reason. The interest rate adjusted will be 11% divided by 2 which is equal to 5.5% of t he total principal amount to be paid semiannually. The total number of payment periods will, therefore, be 20 as the loan period is for 10 years. Moreover, there are no principal repayments during the 10 years tenure and the whole amount of $500 million is to be settled at the end of the loan term. By placing the available information in the following table and calculating the future value it can be ascertained that the future value of borrowing under this option is $1,458,878,745. This value will be compared with the future value obtained under the second option. The second option available to the company is to borrow $500 million denominated in Japanese Yen from the leading Japanese Bank. The current exchange rate between US Dollars and Japanese Yen is at 250 which will result in borrowing of JPY 125 billion at an annual interest rate of 5%. Since the interest payments are semiannual therefore this rate has to be adjusted along with the number of payment periods as in the previous option.

Afro-Colombian Thesis Example | Topics and Well Written Essays - 1750 words

Afro-Colombian - Thesis Example An estimated 100,000 slaves were imported before the year 1600. The Spanish settlements of Cauca Valley which were known for its richness in gold and North Antioquia benefited most from this steady supply slaves since, by 1560, the Indian laborers were no longer easy to come by.  Slaves were regarded as an important asset since they were cheap and the work they were required to do was labor-intensive. Women were not spared either from the back-breaking work at the open-cast mines. Both male and female miners worked in groups called cuadrillas (or gangs), each led by a captain. They were also in agriculture and looked after cattle in the haciendas in Cauca Valley. In as much as they were also used as artisans, domestic servants and laborers in large haciendas in the Caribbean plains, their main occupation was mining.  According to Wade, the harshness with which slaves were treated varied according to the epoch and the region in which they were posted. However, some of them were gi ven the opportunity to buy their own freedom, especially the women and children. Most slaves were also able to farm, mine or sell goods for their own benefit on a specific day in a week. Some slave owners even granted their own slaves freedom. Sexual relationships between white men and black women led to a new ‘race’ of people who could neither be classified as being white, slave nor Indian and constituted about 60% of the population in New Granada by the 1770s. Some slaves fought for their own freedom, perhaps when the working conditions became unbearable and fled to uncontrolled areas where they formed villages and fortified them for their defense against the Spanish military.  The first revolt took place in 1530 in Santa Marta, Colombia. The slaves completely burnt down the town. Even after it was rebuilt in 1531, it was again burnt down in 1550 in another slave revolt.  

Music report Essay Example | Topics and Well Written Essays - 250 words

Music report - Essay Example The performance was rather complicated for me to perceive. It challenged my expectations because I had prepared to listen to rhythmic and harmonious classical music. At the same time, the piece accurately rendered actions of athletes adding strong emotional connotations to them. Intensity of the sound, loudness and tonality were used to express exact feelings associated with the game. The presence of commentator added even more theatrical effects to the piece; the man was completely absorbed by the game and I could easily imagine the real action of athletes following his comments. I think that Midnight Voyage is a great performance. The system of passages-actions applied in the piece can be used to present any football game in the USA or anywhere in the world. I felt that the game was real during the performance. Still, the music itself was complicated when it was taken from its context. It would sound as a cacophony without the commentator who carefully guided the spectators and told them what was going on. I am convinced that Midnight Voyage proves that music is far more than melody and rhythm; it is a performance full of emotions, feelings and

Bank of America Essay Example | Topics and Well Written Essays - 2000 words

Bank of America - Essay Example The services offered by the Bank of America range from banking, asset management, investing as well as other additional products and services in the financial domain. The Bank of America Corporation offers a broad assortment of financial services and products by means of their numerous banking as well as nonbanking subsidiaries all over the United States of America and in certain parts of the global market. The bank offers its services in six major business divisions, viz. Deposits, Home Loans & Insurance, Global Card Services, Global Banking & Markets, Global Commercial Banking and Global Wealth & Investment Management (Bank of America, 2011). As on December 31, 2010, the Bank of America Corporation possessed assets worth $2.3 trillion and revenue values worth $111,390 million. The bank undertook the acquisition of Merrill Lynch & Co., Inc. on January 1, 2009. Consequent to the acquisition, the Bank of America has become one of the biggest wealth management companies in the globe wi th almost 19,700 wealth advisors and further 3,000 front-line consumers facing specialized staffs and in excess of $2.2 trillion in customer assets (Bank of America, 2010). Furthermore, Bank of America Corporation is the worldwide leading organization in corporate and investment banking as well as trading over an extensive variety of asset classes catering to the large corporations and institutions, governments, and individual clients throughout the world. The Bank of America also provides industry-leading support to around four million people owing small businesses and is the issuer of highest number of debit cards in the United States of America. It holds the leading position in credit card loans in Europe and possesses the second largest market share for credit offerings in the United States. The Bank of America has a well-built foothold in the mortgage business sector and is one of the foremost two mortgage service providers and instigators in the US (Bank of America, 2010). SWO T Analysis Strengths of Bank of America The Bank of America holds an important market position in the banking industry of the US and operates an enormous extent of operations in the nation. Bank of America has well-built and structured investment banking as well as trading operations. The performance of the bank in these two segments compensates any failures in commercial banking or other segments. The wide variety of financial products and services offered by the bank to both individual and institutional clients enable the bank to perform as a financial superstore. The Bank of America had in the past successfully and effectively incorporated with the organizations it has acquired. This successful integration with the acquired companies, with Merrill Lynch being the latest, has acted as an immense strength for the bank. Bank of America had paid off the Troubled Asset Relief Program funds worth $45 billion to the government. This has enhanced and strengthened the bank’s capabi lity to sponsor private funds (Bank of America, 2010). The Bank of Amer

The Role in Informatics in Decreasing Health Disparities Essay

The Role in Informatics in Decreasing Health Disparities - Essay Example 2). In addition, health disparities are the result of poverty, environmental threats, inadequate access to health care, individual and behavioral factors as well as educational inequalities (Centers for Disease Control and Prevention, 2011, para. 2). The healthcare provider also causes these disparities. This is to mean that; some healthcare providers and specialists treat racial and ethnic minorities as lesser humans as compared to their frequent clients. This leads to the minorities seeking alternative healthcare in lowly performing hospitals and clinics. It, also, leads to minority groups seeking medical attention from medical institutions that are understaffed, and have lesser budgets to cater to needs of their patients, as well as lack of specialized, technical support. Culture and language also inhibit access to healthcare. This is in regard to the fact and the possibility that they may not be in a position to speak and understand the language used in healthcare facilities in a given area. As a result, there is poor communication and the minorities end up suffering the consequences of their ailments. Language barrier is the outcome of lack of interpreters and bilingual staff as well as lack of adequate funds for language services. Disparities in healthcare are also caused by the socioeconomic status of the individuals. Individuals with more income, better quality education and occupational status, have better health status as compared those who lack the above. Socioeconomic status steps in reference to life expectancy, access to health facilities and lifestyles. Lifestyle diseases, such as obesity and ailments from smoking, are more common in individuals who only have a high school education. Healthcare disparities can be as a result of geographical disparities, as well. This is as in cases where certain populations, minority, live outside metropolitan areas because they are poor. Recent research by shows that healthcare is delivered locally (to populatio ns who are within reach), and thus those outside the metropolis are not able to access it. The effects of geographic locations were explained by a study on revascularization procedures where certain neighborhoods had fewer cases (Frist, 2005, para. 9). These neighborhoods were inhabited by minority groups of blacks and Hispanics. Ethnically and racially, health disparities have been found in six main areas: infant mortality, cancer screening and management, cardiovascular diseases, diabetes, immunizations and infections of HIV and AIDS (Office of Minority Health & Health Disparities, 2009, para. 5). Infant mortality refers to cases where children die before the age of five years and is a common disparity in regard to health. Cancer screening has its share of disparities when it comes to treatment of parties suffering from the condition. This is specially so ethnically and racially as more African-American minorities suffer and die from it as compared to those from other races and et hnic groups. In cardiovascular diseases, despite being a leading killer among all races and ethnicities, they are more common among black minorities. With this more African-Americans die from heart conditions than whites. A report on diabetes, conducted by The Centre for Disease

Marpol convention Essay Example | Topics and Well Written Essays - 500 words

Marpol convention - Essay Example The Marpol convention has 6 technical annexes which include regulations that provide guidelines for reducing marine pollution caused by ships either during their routine operations or due to accidents. The Annex I cover the regulations for preventing pollution due to oil spills which came into force in 1983. Amendments to this annex, which mandated the incorporation of double hulls in oil tankers, were introduced in 1992. The Annex II included regulations that controlled the discharge of about 250 noxious liquid substances in bulk after their evaluation. Discharge of such substances within 12 miles from the nearest land is strictly prohibited especially in the Baltic and Black sea regions. This annex came into force in 1983. Annex III, which entered into force in 1992, deals with the transportation of packaged harmful substances and issues requirements for packing, marking, labeling, documentation, storage and quantity limits. Annex IV came into effect in 2003 and deals with the cont rol of sewage pollution in marine waters. Annex V, which has been effective since 1988, details the types of garbage’s, mode of their disposal and distance from land. The most prominent inclusion is the ban on the disposal of all forms of plastic into the sea. Annex VI is the latest addition which came into effect in 2005. It lists the regulations for controlling air pollution from ships which includes the emission of sulphur dioxide and nitrogen oxide from ship exhausts and it prohibits the release of ozone depleting substances into the atmosphere. The annexes have been updated over the years by the addition of several amendments as required. It is necessary for the state parties to accept annexes I and II while the other annexes are voluntary.

Percy Jackson and the Olympians Essay Example for Free

Percy Jackson and the Olympians Essay This fiction book takes you on the adventures of the twelve year old Percy Jackson as he discovers who he really is. Being a demigod, a child of a Greek god and a mortal woman, Percy is in for the ride of his life. Percy Jackson is not what you would consider to be normal; aside from having ADHD and dyslexia strange things just seem to happen to him and no one seems to understand. His last epidemic was while on a field trip to a local art museum in New York his pre-algebra teacher, Mrs. Dodd, attacked him revealing that she was one of three Furies; he ended up getting expelled making this the sixth boarding school to kick him out. Now up until recently he believed the legends he heard in his Latin class about the Greek gods were just stories but lately he has started to reconsider. Scared and confused he is sent back to his mom, Sally Jackson, and his step-father, Gabe. Gabe has always hated Percy and to be completely honest Percy looks at him as a lazy, drunk, gabling mess that has no respect for anyone but himself, but Percy’s mom lets Gabe mistreat her saying, â€Å"he provides for the family Percy its fine. Sensing the confusion and even anger in Percy’s countenance Sally decides to take him to Long- Island for a three day vacation. The cabin they stay in holds so many memories about Percy’s father that he asks questions about him even though he already knows the answer. Sally answers†¦.. Cautiously because if Percy found out his father was a Greek god he would become a very big target and for Percy’s safety she keeps her answers vague. Sally can sense Percy isn’t telling her what really happened at school but she doesn’t pry she just keeps saying if you want to talk I’m here. After a long day Sally and Percy find their way to bed. Percy, just lying there unable to sleep, starts to wonder what his dad was like, what his best friend Grover is doing, and if he didn’t have such a terrible step-dad his life would be so much easier. And just when he started to slip off into unconsciousness he heard a very loud banging at the door. Both Sally and Percy awoke with a start; who could be at the door in the dead of night? Sally ran to the door to find Grover Underwood, Percy’s best friend from Yancy Academy, standing in the rain with a look of fear in his face. At first Percy is ecstatic to see him but soon he realizes that something is very wrong. Grover is a satyr and is very in tune with the Greek god world unlike Percy and was sent to protect Percy. Grover came to warn Sally that the Furies were after Percy and that they had to get Percy to Camp Half-Blood as soon as possible. Sally pushes the boys to the car and drives as fast as she can. Percy having no idea what is going on and so Grover explains where they are going. He says Camp Half- Blood is a camp for kids that are demigods so they can train and be protected from the monsters of the underworld. Then as they approach the camp something smashes their car sending them flying through the air the boys and Sally start running for the trees, where just beyond the tree line lays the camp. As the start up the hill a minotaur grabs Sally and squeezes her into a fine gold powder. Distraught Percy charges the minotaur and heads up breaking one of the horns off and the minotaur runs off into the woods; while the boys narrowly escape to the camp. With Percy knowing so little about his dad he does not know who his father is and stays in the Hermes Cabin, under Luke Castellan. The kids seem nice but Percy really doesn’t understand what he is in for. One night they are playing a game of capture the flag when Percy gets wounded. As he is stumbling around he steps in the stream and is instantly healed and green tridents appear above his head, revealing he is the son of Poseidon, the god of the sea. This would be a bad thing if the gods hadn’t made an oath to stop having children; but the camp cheered and congratulated Percy on this discovery. Now that the camp knew who Percy’s father was they could better explain who he was and what he was capable of doing. After training for the entire summer Chiron, Percy’s mentor suggested that Percy should be granted a quest. Percy accepted and chose Grover and Annabeth, a friend he made at camp, to take the journey with him. The quest required the kids to find the entrance to the Underworld, find Zeus’s master bolt and return it before the summer Solstice. The kids encountered monsters, other gods, and the Furies all which seemed to be no challenge for this group of kids which became the best of friends. Now I’m not going to tell you the ending of this book because you can read it for yourself but it’s amazing how three unlikely eople can come together to achieve great things. This book was very exciting once I started reading it, I could not put it down. This book obviously is fiction and is kind of contradictory to Christian beliefs as in more than one God so I wouldn’t recommend the book because of that; but if you can keep in mind that it is just a story it is a extremely exciting book .

Globalization and Youth Essay Example for Free

Globalization and Youth Essay Globalization and Culture mean different things to different people and the emerging generation will shape the future of both. There has been cultural implications are central to understanding human side of globalization in youth culture as a whole. Youth are important but the society does not realize this because they are paying attention to more the cultural side of the problem. No longer is it a question of whether globalization is having an impact on all aspects of human life; the more pressing question being asked today is what that impact entails. The core goal is to explore the situated effects of the era in which we are living now on the global and local cultures of young people† according to Jacqueline Kennelly. The youth have come to represent both the moral decline of eroding social fabric and the hope for a new and creative response to challenging times in which global youth cultures have responded to that incorporates the limits and possibilities of the contemporary era. There have been many laws that have made children and the youth enter into the market in ways they should not. The implications of this situation is that young people are now required to turn inward- to themselves and in some cases their families in order to respond to enormous uncertainties and risk associated with modern life. Youth studies appear to have increased on how we need to represent local youth identities and social practices within international, transnational or global contexts. This challenge is repeated across many different types of study and worked through in a variety ways. There is a common thread that will help young people’s identities and lives today must or should be understood with reference to global phenomena and frameworks and in terms of how they can negotiate and are formed in the intersection of local and global contexts. People are beginning to question about youth identities today, one of the key problems is that young people do not realize the gains and losses these youth are facing in the local and global comparison. Many of these studies have realized that youth research examines the impact of globalization on the youth experience and identity and in various ways engages with the local and global dualism as conceptual frameworks that have been studied throughout the years. These studies show more of strengths than weaknesses due to the global levels in focus with the local, national and global levels. The youth have been studied for many years which mean there is a lot to more research about how globalization will affect the many concerns today. Contemporary youth research is conducted in the era of cultural globalization and this means that it can cause more trouble to what is being studied. Globalization in youth is something hard to explain but it is easy to explain when talking about the world as a whole. It shows that youth do have a big impact on the world because they are learning to set an example for when they grow up to show that they can make changes as their role models have. Academic youth and culture have been long understood as inseparable and closely related to one another since education is important if they want to have good paying careers. Most of this information is based on the ethnic culture since we have different types it is hard to know which ones will be successful and who will be the troublemakers. The context of globalization processes understanding and the preservation of ethnic self-identity has become important value for that reason our youth needs to understand that the lifestyle is different from what it was a few years ago because youth are using more technology and seem to know more about situations before the adults tend to know. As Sam George states â€Å" Young people have a symbiotic relationship with globalization that accelerates its influence in their lives†, and studies have shown that people have been denied the existence of globalization of culture. As explained it is widely agreed that there is no such thing as global culture, but it has not been figured out and it hard to explain since youth and globalization have different aspects. It is difficult to discern between global and local influences between the spatial effects of globalization in our everyday lives. This is a special issue that needs to be addressed to the point that the youth cultural spaces that have been immune to social inequalities. As explained in many of these articles we see that youth have created new social and cultural spaces in the global and local communities that experience problems with race, class and gender all over the world. I think youth need to have more focus because everyday in the news something is going on with children getting into trouble or dying for unknown reasons. Such as getting shot for wearing a hoodie or taking unknown drugs that affect them by hanging around bad influences this is an example of how youth culture By mapping and troubling how these frameworks operate in recent research about youth and globalization, Kennelly â€Å"asks how researchers interpret that represent apparent transformations in their lives. † Education also plays an important role in the youth culture because the education systems are organized nationally and there has been suspicion that globalization has been on the rise in these communities according to Julie McLeod. Global or transnational changes do not simply happen in global either and can manifest in particular places and times. As Kenneth Hultqvist (2003) argues while there â€Å" is nothing global or general per se,† globalizing trends and ideas are made â€Å"global by being inserted and translated and put to work on various local (national) contexts†. There have been many studies that can be used and be understood about many ideas and truths about young people in today’s society. It also involves looking at local translations and not only of global discourses in the economic processed and how it impacts the experience of young people. The word Globalization has been widely used in the last ten years of the last century especially after the collapse of the Soviet Union. Globalization appeared clearly in a period a little more than ten years and was based in the USA after the collapse of the socialist bloc . Thus globalization moved in rapid leaps skipping time phases especially after the Information and communication revolution, the arm race, the unipolar hegemony over third-world countries and countries of the previous socialist bloc . Globalization was introduced at the beginning as a modernizing aspect that brings about changes in the scientific block. Globalization was introduced at the beginning as a modernizing aspect that brings about changes in the scientific, just like cultural and political fields that aims at linking economic and technological advancement associating things to establish a new global civilization that is in the interests of the global centre that produces technology and leads the phenomena of the flow of commodities, services, construction and other things prevailing in western countries, especially America , to other countries and third world countries in particular. And we believe that globalization especially cultural globalization has different impacts because at first glance, the concept of globalization calls for the unification of ideas, values and ways of thinking among different peoples of the world as a means providing a broad area of mutual understanding and bringing people closer and securing world peace and these are all goals worth respect and appreciation . This triggered more inquiries about globalization; its nature, facts, illusions, advantages, disadvantages and how to deal with it. According to Nadine Dolby and Fazal Rizvi (2008), â€Å"consider the different forms and intensification of youth mobility- physical, imagined,virtual,desired,enforced- across both local and global spaces. † People in different regions are caught up in the continual circulation of global culture, through all types of media, movies and the internet; this is has recently changed since the circumstances that young people inhabit are different from the past. Young people are affected by the local and global dynamic is represented as a part of how they become modern and it not really understood in social or political shapes the young peoples daily lives. There is a fact that globalization represents the local as acted upon, as powerless in the face of global forces and it is argued that power is not confined to the global. As explained by Jacqueline Kennelly not resolving potential debates and argues that an important and fruitful direction for youth studies can be found in more historically enriched approaches to researching â€Å"young people today†. As discussed in many of these articles about youth culture has given me a better perspective of how that are existent throughout the world. The notion is that the late modern condition of globalization is influenced by such forces that are being met by powerfully globalizing forces. Multiple research has been done throughout the world with economic, academic and other resources has been essential because there has been global, political and social forces causing all the young people from being privileged like other countries. Young people are at the very heart of this unfolding global economic and cultural order. Also to acknowledge the effects of national location with all the local and global relations with the contemporary youth has caused many problems and needs to be changed right away without it becoming a major problem. Many discussions have been done about youth culture in different countries because some people may want to know what is going on with youth especially in global communities since we cannot be close to them.

The Characteristics of Foreign Exchange markets

The Characteristics of Foreign Exchange markets Foreign exchange refers to money denominated in the currency of another nation or group of nations. Foreign exchange can be cash, bank deposits or other short-term claims. But in the foreign exchange market as the network of major foreign exchange dealers engaged in high-volume trading, foreign exchange almost always take the form of an exchange of bank deposits of different national currency denominations. Market Characteristics The foreign exchange market place is a twenty-four hour market with exchange rates and market conditions changing constantly. However, foreign exchange activity does not flow evenly. Over the course of a day, there is a cycle characterized by periods of very heavy activity and other periods or relatively light activity. Business is most heavy when two or more market places are active at the same time such as Asia and Europe or Europe and America. Give this uneven flow of business around the clock, market participants often will respond less aggressively to an exchange rate development that occurs at a relative inactive time of day, and will wait to see whether the development is confirmed when the major markets open. Nonetheless, the twenty-four hour market does provide a continuous real-time market assessment of the currencies values. The market consists of a limited number of major dealer institutions that are particularly active in foreign exchange, trading with customers and (more often) with each other. Most, but not all, are commercial banks and investment banks. The institutions are linked each other through telephones, computers and other electronic means. There are estimated 2,000 dealer institutions in the world, making up the global exchange market. Each nations market has its own infrastructure. For foreign exchange market operations as well as for other matters, each country enforces its own laws, banking regulations, accounting rules, and tax codes. They also have different national financial systems and infrastructures through which transactions are executed and within the currencies are held. With access to all of the foreign exchange markets generally open to participants from all countries, and with its vast amounts of market information transmitted simultaneously and almost instantly to dealers throughout the world, there is an enormous amount of cross-border foreign exchange trading amongst dealers as well as between dealers and their customers. At any moment, the exchange rates of major currencies tend to be virtually identical in all of the financial centers. Rarely are there such substantial price differences among these centers as to provide major opportunities for arbitrage. Over-the-Counter vs. Exchange-Traded Segment There are generally two different market segments within the foreign exchange market: over-the-counter (OTC) and exchange-trade. In the OTC market, banks indifferent locations make deals via telephone or computer systems. The market is largely unregulated. Thus, a bank in a country such the USA does not need any special authority to trade or deal in foreign exchange. Transactions can be carried out on whatever terms and with whatever provisions are permitted by law and acceptable to the two counter-parties, subject to the standard commercial law governing business transactions in the respective countries. However, there are best practice recommendations such from the Federal Reserve Bank of New York with respects to trading activities, relationships, and other matters. Trading practices on the organized exchanges and the regulatory arrangements covering the exchanges, are markedly different from those in the OTC market. In the exchange, trading takes place publicly in a centralized location and products are standardized. There are margin payments, daily marking to market, and a cash settlement through a central clearinghouse. With respects to regulations in the USA, exchanges at which currency futures are traded are under the jurisdiction of the Commodity Futures Trading Corporation (CFTC). Steps are being taken internationally to harmonize trade regulations and to improve the risk management practices of dealers in the foreign exchange market and to encourage greater transparency and disclosure. The various parties involved Today, commercial banks and investment banks serve as the major dealers by executing transactions and providing foreign exchange services. Some, but not all, are market makers, that regularly quote both bids and offers for one ore more particular currencies thus standing ready to make a two-sided market for its customers. Dealers also trade foreign exchange as part of the banks proprietary trading activities, where the firms own capital is put at risk on various strategies. A proprietary trader is looking for a larger profit margin based on a directional view about a currency, volatility, an interest rate that is about to change, a trend or a major policy move. . Payment and Settlement Systems Executing a foreign exchange transaction requires two transfers of money value, in opposite directions, since it involves the exchange of one national currency for another. Execution of the transaction engages the payment and settlement systems of both nations. Payment is the transmission of an instruction to transfer value that results from a transaction in the economy, and settlement is the final and unconditional transfer of the value specified in a payment instruction. The foreign exchange instruments Spot: A spot transaction is a straight forward (or outright) exchange of one currency for another. The sport rate is the current market price, the benchmark price. Outright Forwards: An outright forward transaction is a straight forward single purchase/sale of one currency for another, that is settled on a day pre-arranged date three or more business days after the deal date. FX Swaps: In the FX swap market, one currency is swapped for another for a period of time, and then swapped back, creating an exchange and re-exchange. Currency swaps: In a typical currency swap, counter-parties will (i) exchange equal initial principle amounts of two currencies at the spot exchange rate, (ii) exchange a stream of fixed or floating interest rate payments in their swapped currencies for the agreed period of the swap and then (iii) re-exchange the principle amount at maturity at the initial spot exchange rate. Direct and Indirect Quotation for Exchange Rates Purpose: This component enables you to manage exchange rates for each currency pair using direct or indirect quotation. The type of quotation used is dependent on the market standard. You can define the type of quotation per client and currency pair (business transaction). Indirect quotation has not been required until now, because direct quotation was usually used for exchange rates. With the start of the dual currency phase of the European Monetary Union (EMU), indirect quotation is now used within Europe for exchange rates with the euro. Indirect quotation is also becoming more widely accepted internationally. Until now, there were many limitations involved in processing indirect exchange rates. Direct quotation is where the cost of one unit of foreign currency is given in units of local currency, whereas indirect quotation is where the cost of one unit of local currency is given in units of foreign currency. Your local currency is GBP: Direct exchange rate: 1USD = 0.6464 GBP Indirect exchange rate: 1GBP = 1.5470 USD Direct or indirect quotation can be maintained as the standard form of quotation for a certain currency pair. You use: 1 for direct quotation 2 for indirect quotation If a standard form of quotation has not been specified for a currency pair, the system automatically uses direct quotation. Foreign currency options: A foreign exchange or currency option contract gives the buyer the right, but not the obligation, to buy/sell a specified amount of one currency for another at a specified price on a specified date. That differs from a forward contract, in which the parties are obligated to execute the transaction on the maturity date. An OTC foreign exchange option is a bilateral contract between two parties. In contrast to the exchange-traded options market, in the OTC market, no clearing-house stands between the two parties, and there is no regulatory body establishing trading rules. Trade mechanics Dealer institutions trade with each other in two basic ways: direct dealing and through a brokers market. The mechanics of the two approaches are quite different, and both have been changed by technological advances in recent years. Direct Dealing: Each of the major market makers shows a running list of its main bid and offer rates that is, the prices at which it will buy and sell the major currencies, spot and forward and those rates are displayed to all market participants on their computer screens. The dealer shows his prices for the base currency expressed in amounts of the terms currency. Although the screens are updated regularly throughout the day, the rates are only indicative-to get a firm price, a trader or customer must contact the bank directly. A trader can contact a market maker to ask for a two-way quote for a particular currency. Theories of Fund Flow Fund flow is usually measured on a monthly or quarterly basis.  The performance of an asset or fund is not taken into account, only share redemptions (outflows) and share purchases (inflows).   Net inflows create excess cash for managers to invest, which theoretically creates demand for securities such as stocks and bonds.  Ã‚   Law of one price The law of one price is another way of stating the concept of purchasing power parity. The law of one price exists due to arbitrage opportunities. If the price of a security, commodity or asset is different in two different markets, then an arbitrageur will purchase  the asset in the cheaper market and sell it where prices are higher. When the purchasing power parity doesnt hold, arbitrage profits will persist until the price converges across markets. Foreign exchange risk exposure : We can define exposure as the sensitivity real home currency value of an asset, liability or an operating income to an unknown change in the exchange rate, moreover foreign exchange risk means variabilty of the domestic currency values of assets, liabilities operating income due to unknown changes in exchange rate. The foreign exchange business is by nature risky because it deals primarily in risk measuring it, pricing it, accepting it when appropriate managing it. Market Risk: Market risk, in simple terms, is price risk, or exposure to adverse price change. For a dealer in foreign exchange, two major elements of market risk are exchange risk and interest rate risk. Exchange rate risk is inherent in foreign exchange trading. Interest rate risk arises when there is any mismatching or gap in the maturity structure. Thus, an uncovered outright forward position can change in value, not only because of a change in spot rate but also because of a change in interest rates, since a forward rate reflects interest rate differential between the two currencies. Credit Risk: Credit risk arises from the possibility that the counter-party to a contract cannot or will not make the agreed payment at maturity. In foreign exchange trading, banks have long been accustomed to dealing with the broad and pervasive problem of credit risk. Know your customer is a cardinal rule and credit limits or dealing limits are set for each counter-party and adjusted in response to changes in financial circumstances. Over the past decade or so, banks have become willing to consider margin trading when a client requires a dealing limit larger than the banks is prepared to provide. Under this arrangement, the client places a certain amount of collateral with the bank and can then trade much larger amounts. Other Risks: Numerous other forms of risks can be involved in the foreign exchange trading, such as liquidity risk, legal risk and operational risk. The latter is the risk of losses from inadequate systems, human error, or lack of proper oversight policies and procedures and management control. Interest rate swap and currency swap: Interest rate swaps: This type of swaps are derivatives as the the underlying asset is not exchanged in the trancation. It is an agreement in which two parties exchange interest payments of differing nature on an imaginary amount of principal for a defined time span. Actually, it is an exchange of different cash flows; one generated by a fixed interest rate on a sum, the other by a floating interest rate on the same sum. For instance, a party (such as a depository institute) that earns a steady stream of income may prefer one which matches (fluctuates with) the market interest rates. It may agree to exchange its interest income on a certain sum (say ten million dollars of principal) for a certain period (say one year) with another party (such as a mutual fund) which earns a fluctuating interest income but prefers a steady one. Currency swap: An agreement between two parties to exchange  interest  payments and principal on loans denominated in two different currencies. In a cross currency swap, a loans interest payments and principal in one currency would be exchanged for an equal valued loan and interest payments in a different currency. Different Types of Foreign currency option: Arrangement in which a party acquires (upon payment of a fee) the right but not the obligation to buy or sell a specified amount of a currency on a fixed date and at a fixed rate. Such options are used usually by importers as a hedge against exchange rate fluctuations. See also foreign exchange contract. Call Option: The call options give the buyer the right, but not the obligation, to buy the underlying shares at a predetermined price, on or before a determined date. Put Option: A Put Option gives the holder the right to sell a specified number of shares of an underlying security at a fixed price for a period of time. Knock-Out Options: These are like standard options except that they extinguish or cease to exist if the underlying market reaches a pre-determined level during the life of the option. The knockout component generally makes them cheaper than a standard Call or Put. Knock-in Options These options are the reverse of knockout options because they dont come into existence until the underlying market reaches a certain pre-determined level, at this time a Call or Put option comes into life and takes on all the usual characteristics. Average Rate Options The options have their strikes determined by an averaging process, for example at the end of every month. The profit or loss is determined by the difference between the calculated strike and the underlying market at expiry. Basket Options A basket option has all the characteristics of a standard option, except that the strike price is based on the weighted value of the component currencies, calculated in the buyers base currency. The buyer stipulates the maturity of the option, the foreign currency amounts which make up the basket, and the strike price, which is expressed in units of the base currency. Difference between a call and a put option : The main diffenence in writing a put option and buying a call option is that they both are opposite to each other an elaboration of a put and call option will diffenciate clearly. An inverstor who writes a call option sees the future price of the underlying asser will go up and they will be able to get profit from this investment. An investor who buy put options believe the price of the underlying asset will go down and they will be able to purchase another option on the same asset for reselling at a price lower than the current exercise price. Put Option : Because put options vest the buyer with the right to sell stock at a pre-determined price, these option contracts are frequently used to protected stock holdings from losses in the event of a market decline.   Much like insurance, a stock investor can pay a premium and purchase a put option to protect his holdings.   In the event of a market downturn, he may sell the put option at an increased value to offset any losses or the option may be exercised, and the stock sold, at what would be above market prices. Call option : A call option, often it is simply labeled a call, is a financial contract between two parties, the buyer and the seller of this type of option. The buyer of the call option has the right, but not the obligation to buy an agreed quantity of a particular commodity or financial instrument (the underlying) from the seller of the option at a certain time (the expiration date) for a certain price (the strike price). The seller (or writer) is obligated to sell the commodity or financial instrument should the buyer so decide. The buyer pays a fee (called a premium) for this right. Why are the premiums different with the same contact specifications but different trading dates: The premium is the amount that is offered to the contactor for taking the risk while making a forwad, future or options contract as the investor is making his/her investment safe the contractor is exposed to risk so he/she might charged an amount called premium. The reason that the contract might have different premium amount with the same specifications is that the risk of currency appriciation or depriciation or the maturity of the contract, foir instance if the contract is one month long the premium might be low as the contract time is less and more accurate predictoins can be made by the contractor but if the maturity date is too long it will be difficult for the contractor to predict the future or will be difficult for him to manage his/her own risk do he/she might charge more premium for the transaction. Deep in the money : An option with an exercise price, or strike price, significantly below (for a call option) or above (for a put option) the market price of the underlying asset. Significantly, below/above is considered one strike price below/above the market price of the underlying asset.  For example, if the current price of the underlying stock was $10, a call option with a strike price of $5 would be considered deep in the money. Many option traders (both professionals and individual investors) will exercise, as they have the right, an expiring option that is in-the-money by any amount, even though this amount may be less than OCCs thresholds for automatic exercise. Therefore, you might anticipate assignment on any in-the-money option at expiration. An option is  in-the-money if it has positive intrinsic value that is, if the holder would profit from exercising it. In terms of strike price, a call is in-the-money if the exercise price is below the underlying stocks spot price. A put is in-the -money if the exercise price is above the stocks spot price. If GBP would depreciate against the dollar a call or put option would have been better for a British exporter If the GBP would depreciate against the dollar a call option will be beneficial for a British exporter as he is carrying transactions in dollar and he can buy GBP on low price at the future date and when it appreciates he can again write a put put option to get the benefit

Essay --

Stem Cells The science world is growing very fast. Stem cells are unique cells in a human body, which have the ability to renew themselves and become specialized into liver cells, kidney cells or spinal cord cells from unspecialized type of cells. Stem Cells have the ability to make a huge positive impact in the medical field. It is important to know the basics of Stem Cells, the difference between the types of Stem Cells, and the possible uses of Stem Cells. Knowing the basics of stem cells is important to understanding how they might positively influence those with different types of medical conditions. Stem cells are defined as unspecialized cells capable of renewing themselves through cell division. (stemcells.nih.gov) Stem Cells develop in many different cell types during the early stages of life and development. As long as a human or animal is alive the many tissues in the body assist on any internal repairs in the tissue. Stem cells can either stay stem cells or become more in detail and become a muscle cell, a red blood cell, or a brain cell. There are millions of people who develop some sort of medical condition such as birth defects and cancers every year. These conditions are due to the fact of abnormal cell division and differentiation. Stem Cells have the capability to repair many different types of damaged tissue. The two main types of stem cells scientists use are Adult and Embryonic Stem cells. The embryonic stem cell is the first type of stem cell scientist’s deal with that are obtaining from the embryo. Most embryonic stem cell are taken from embryos that develop from eggs that have been fertilized in vitro fertilization then donated for research purposes with informed consent of the donors. (stemcell... ...scover new cell lines, but are working towards changing that. Stem cells definitely have the ability to have a large impact in the science and medical fields. Science has grown so fast into finding new ways to treat a large number of different medical conditions and it is only a matter of time till these new findings are put into effect. The stem cells among us already have the ability to restore tissue and to also transform into different types of cells to fix diseases. The adult and embryonic cells are cells that scientists will continue to use to treat the many different diseases. Therefore, it is very important to know the basics of stem cells, the difference between the types of stem cells, and the possible uses of stem cells because science is moving quickly to have a promising future for those in need of medical help. http://stemcells.nih.gov/index.asp

Lawrence Ferlinghettis Politics :: essays research papers fc

Lawrence Ferlinghetti's Politics I hope I won't seem too politically incorrect for saying this but after immersing myself in the writings of the guilt-obsessed asexual Jack Kerouac, the ridiculously horny Allen Ginsberg and the just plain sordid William S. Boroughs... it's nice to read a few poems by a guy who can get excited about a little candy store under the El or a pretty woman letting a stocking drop to the floor (â€Å"Literary Kicks†). For casual reading, Lawrence Ferlinghetti's poetry is cheerful and humorous. At best it is a welcome break for the mainstream of the â€Å"beat generation.† Inside his poetry, deep rooted criticisms of the United States exist. Ferlinghetti has had an anti-government attitude since the 1950's. His beliefs strengthened when he was put on trial for publishing a highly controversial collection of poems written by Allen Ginsberg. Lawrence Ferlinghetti has chosen to express his political views through his poetry. Additionally, Ferlinghetti became more vocal with the use of protests and further publication of controversial and/or anti-government materials through his publishing house, New Directions. By using poetry, Ferlinghetti was able to reach a vast audience including those whom he was criticizing. Through his poetry, Lawrence Ferlinghetti blatantly and subtly criticized the American democratic system and politicians.   Ã‚  Ã‚  Ã‚  Ã‚  In 1957, Ferlinghetti received his first national attention. Ferlinghetti was arrested and brought to trial as the publisher of a collection of obscene poetry, Howl and Other Poems by Allen Ginsberg (Alspaugh 1148). Eventually he was cleared of the charges of â€Å"publishing and sale of obscene writings.† Since his involvement in the obscenity trial, Ferlinghetti became quite cynical of the government. After the trial ended, Lawrence Ferlinghetti canceled all government grants coming to him and to any writers under his publishing house. Currently he still disallows the acceptance of government grants to any of his writers (Alspaugh 1146). Economically speaking, Ferlinghetti did benefit from the trial. The publicity created by the trial attracted new names to New Directions Publishing. The publicity also was great enough to propel Lawrence Ferlinghetti's image to the degree where he could successfully release his second collection of poetry, A Coney Island of the Mind. In most of Ferlinghetti's work, he has shown a concern with political issues. â€Å" His poetry often addresses political subjects...† (Nasso 196). The Kennedy Assassination, McCarthyism and the Vietnam conflict were all topics in several Ferlinghetti poems (Oppenheimer 136). Lawrence Ferlinghetti's past incidents involving the government influenced his poetry and consequentially he has little respect for government. â€Å"Ferlinghetti's... poetry offered blatant tirades against the destructive tendencies of America's political leadership† (Trosky 136).   Ã‚  Ã‚  Ã‚  Ã‚  Politics are themes in virtually all of Ferlinghetti's works.

Soil Formation Under Desert Pavements Essay -- Geology Topography Pape

Soil Formation Under Desert Pavements Desert pavements are common landforms in arid regions. They consist of flat or sloping surfaces where stones are closely packed angular or rounded, and generally exhibit low relief (Mabbutt, 1977). Pavements tend to form on both alluvial fan toposequences and on weathering volcanic flow fields in arid regions. Soils are often found under desert pavements and they play an important role in the evolution of pavements (McFadden et. al., 1987). In the past there have been several theories as to the formation pavements and soil development beneath them. Deflation, or the erosion of finer grained particles from a surface, stone concentration by wash erosion and upward displacement of stone due to shrink and swell clay characteristics were at one time believed to be the main factors in the formation of desert pavements (Mabbutt, 1977). However, more recent research has shown that desert pavements are born and maintained at the surface, and that the soil below them is mainly eolian in origin . Slow accretion of eolian dust below the pavement is a process that eventually develops cumulate horizons. Eolian dust in environments where pavements often develop is rich in carbonate salts and clays due to the fact it often originates from nearby playa lake evaporate basins (McFadden et. al., 1987). Soils that form below the pavements over time develop calcic horizons and clay rich structure due to the influx of these eolian fines through the pavement surface. In turn the development of mature or plugged calcic horizons effects the form of the pavement surface because it alters the water drainage infiltration rate and causes pavements to decline. Desert Pavements Desert pavements form in several di... ...cFadden, Leslie D., 1988, Climatic Influences on rates and processes of soil development in Quaternary deposits of Southern California: Geological Society of America Special Paper 216, p. 153-175 Mc Fadden, L. D., Wells, S. G., and Jercinovich, M. J., 1987, Influence of eolian and pedogenic processes on the origin and evolution of desert pavements: Geology, v.15, p. 504-508. Ritter, Process Geomorphology Wells, Stephen G., Dohrenwend, John C., McFadden, Leslie D., Turrin, Brent D., and Mahrer, Kenneth D., 1985, Late Cenezoic evolution on Lava Flow surfaces of the Cima volcanic field, Mojave Desert, California: Geological Society of America Bulletin, v. 96, p. 1518-1529. Wells, Stephen. G., and Mc Fadden, Leslie D., 1995, Cosmogenic 3He surface-exposure dating of stone pavements: Implications for landscape evolution in deserts: Geology, v. 23, p. 613-16.

John Steinbeck’s Novella Of Mice and Men

Most people are familiar with the phrase â€Å"it's too good to be true†, dreams coming true is an example of this common misconception. In John Steinbeck's novella Of Mice and Men, he uses numerous applications of juxtaposition, symbolism, foreshadowing, and other literary devices to prove dreams are unlikely to always come true because even the best plans can fail. Steinbeck highlights numerous dream failures between different people through various applications of juxtaposition. In Chapter 5, Lennie talks about the dreams he hopes to achieve with George while Curley's wife talks about her theatrical aspirations. According to Curley's wife â€Å"I could go with that show. But my ‘old lady wouldn't let me if [I would have gone] I wouldn't be living like this, you bet† (86). Lennie replies, â€Å"We gonna have a little place-an' rabbits† (86). Lennie's and Curley's wife's dreams, lets the audience to see the similarities and foreshadows that Lennie and George dreaming of getting their place with the rabbits and Curley's Wife dreaming of becoming an actress would be done in vain. Chapter 5 highlights the struggle that Lennie experiences both emotionally and mentally he has a hard time controlling his strength throughout the novella. â€Å"I don't want to hurt you, but George will be mad if you yell. I've done a bad thing. I've done a very bad thing† (91). Lennie never intentionally tried to kill anyone, but he cannot control his strength. This leads to shattering his peace of mind, which soon can also shatter his dream of getting his own place with George. Steinbeck uses numerous applications of symbolism to represent rather than saying how and why dreams can fail. Chapter 1 reveals Lennie's dream is to gets a farm with rabbits, which helps reveal Lennie's innocence through indirect characterization. â€Å"isn't fit to lick the boots of no rabbit. You'd forget 'em and let 'em go hungry† (6). It seems that Lennie likes the rabbits, but unfortunately his strong affection will soon lead to his tragic downfall. The soft animals then symbolize innocence and its elimination in cruel world. The dead mouse in Lennie's pocket symbolizes his love and strength and foreshadows the fate of Curley's wife, Lennie's puppy, George and Lennie's dream and Lennie. â€Å"Jus' a dead mouse, George. I didn't kill it. Honest! I found it. I found it dead† (3). Mice represent a fantasy for Lennie. The title is a good hint that mice are significant in this situation, but the first mouse that we encounter is a dead one which foreshadows the future fate of George and Lennie's dream. Steinbeck uses numerous applications of foreshadowing to get the audience to visualize and predict future events pertaining to George's and Lennie's dream becoming a reality. â€Å"Just wanted to pet that girl's dress-just wanted to pet it like it was a mouse† (11). This situation reveals Lennie likes to feel soft objects, no matter what it is-doesn't realize if it's wrong or right. This foreshadows Lennie's death through examples of his innocence can lead to his unfortunate downfall because he doesn't understand the effects of his actions or learns from his mistakes. Likewise, Lennie's innocence can lead to the unfortunate downfall of his dream with George. Lennie says, â€Å"I never meant [any] harm† (32) later in the novella. Lennie never means any harm in anything he does which shows he will have trouble in the future, he did not mean to get in, the death of his pup and Curley's wife for example. John Steinbeck exemplifies the fact that even dreams planed out in advance can still fail. Dreams are always visions of what people want and to make those dreams reality one must work hard and do what it takes to accomplish what they want.

Hershey Company Essay

Abstract The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey’s, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey’s Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel Company. Hershey’s products are sold in about sixty countries worldwide. In addition, Hershey is a member of the World Cocoa Foundation. The company has been topped to 384, compared with the previous rank 404, in 2013 (CNN, 2013). This paper is going to show the company’s international environment, exams the strengths, weaknesses, opportunities and treats. After analyzing the strategic management for going abroad and competitive advantages, the author concluded that how the Hershey Company successes to offer the whole world’s happiness and what else can be down to move forward. Introduction to the Hershey Company The Hershey Company is the largest chocolate and confectionary product manufacturer in the North America Region. The Hershey Company Headquarters is located in Hershey, Pennsylvania founded by Milton Hershey. Milton S. Hershey in the late 1800s and the company has been a huge stimulation of growth for Hershey, Derry Township (THEHERSHEYCOMPANY, 2011). As the new millennium begins, The Hershey Company continues to introduce new products frequently and take advantage of growth opportunities through acquisitions. HERSHEY’S products are known and enjoyed the world over. In fact, the company market, sell and distribute our products in approximately 70 countries. The Hershey Company’s key market includes United States, Canada, Mexico, Brazil and China. As of year-end 2011, Hershey employed 13,800 people and had consolidated net sales of $6.08 billion (THEHERSHEYCOMPANY, 2011). Hershey’s slogan is bringing sweet moments of Hershey happiness to the world every day. Below are some of the Hershey Company’s popular brands: Hershey’s Chocolate Bar Almond Joy Kit Kat Hershey’s Kisses Reese’s Milk Duds Mr. Good bar Whoppers Hershey’s Mission â€Å"Our mission is to be a focused food company in North America and selected international markets and a leader in every aspect of our business. Our goal is to enhance our First position in the North American confectionery market, be the leader in U.S. chocolate-related grocery products, and to build leadership positions in selected international markets† (THEHERSHEYCOMPANY, 2011). Hershey’s Slogan is: Bringing sweet moments of Hershey happiness to the world every day. To the stakeholders, this means: delivering quality consumer-driven confectionery experiences for all occasions to customers; winning with an aligned and empowered organization while having fun to employees; building collaborative relationships for profitable growth with customers, suppliers and partners; creating sustainable value for shareholders; honoring our heritage through continued commitment to making a positive difference on communities (THEHERSHEYCOMPANY, 2011). Customers Full-time sales representatives and food brokers sell our products to our customers. Hershey’s customers are mainly wholesale distributors, chain grocery stores, and mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, department stores and natural food stores (THEHERSHEYCOMPANY, 2011). International Business Environment Analysis – SWOT Analysis 1. Strengths History and market share. The Hershey company exports to 60 different countries include Largest Distribution Network across North American  territory. According to market research firm Euromonitor International, the global confectionery market sits at $160 billion, and has grown at 5% annually the past five years. Meanwhile, the chocolate market in the United States is largely a two-horse race between Hershey (43%) and private company Mars, Inc. (31%). The next-largest competitor, Nestle, holds only a 6% U.S. market share (Markman, 2012). Various Products and Attractions. The Hershey has 120 years history of chocolate business. The Hershey Company develop various products such chocolate bars and bags, licorice and sugar candy, boxed chocolate, mints and gum, and specialized nutritional products. The Hershey Company has a number of Hershey’s Chocolate World attractions that provide consumers with the Hershey experience through interactive retail entertainment and merchandise. Key store locations include Hershey, Pennsylvania; Times Square in New York City; The Magnificent Mile, Chicago; Niagara Falls, Canada; Shanghai, China; Singapore; and Dubai, United Arab Emirates (THEHERSHEYCOMPANY, 2011). Professional Training for Employees. Hershey provides a variety of training and development opportunities that encourage their employees’ personal and professional development. Hershey University is an educational program that tailors its curriculum to Hershey’s evolving business environment, offering both classroom instruction and online courses. In addition, when specifically relevant to their jobs, employees may be entitled to tuition reimbursement for associate’s, bachelor’s and master’s degrees at accredited institutions. Also, in July 2011 we launched CocoaLinkâ„ ¢, a first-of-its kind program that uses mobile technology to deliver practical—and critical—agricultural and social training to rural cocoa farmer s (THEHERSHEYCOMPANY, 2011). Charity and social responsibility. Hershey is an exemplary organization in terms of business ethics and socialresponsibility; a significant part of Hershey Food’s profits go toward operatingthe Milton Hershey School for Orphaned Children. 2. Weaknesses Unhealthy Nutritional Content. Compare with Nestle and Mars’ chocolate bars, Hershey’s chocolate high in sugar. And Hershey’s chocolate contain more than twice as much as some of the others (ACALORIECOUNTER, 2013). Unhealthy nutritional content will affect customers’ choices of Hershey. Price inflation. Since 2008, Hershey Co. announced that it was raising its wholesale candy prices by 11%. This is the second price jump for them this year, in January they raised prices by 13% for select products in their line as well (ACALORIECOUNTER, 2013). In 2011, The Hershey Company says it is raising wholesale prices by 9.7% on most of its candy products. Due to price inflation of milk and sugar, the price of Hershey’s chocolate keeps rising which lower Hershey’s chocolates’ competitive ability among its competitors. Low international market share of chocolate confectionary industry. Hershey’s global market share in the chocolate confectionary industry in only 10 percent, lowest among its competitors 3. Opportunities Huge Consume Market. 81% of households consume chocolate candy. China and India are huge untapped markets. Malaysia, Indonesia, Vietnam, and Thailand also are untapped, So, Hershey has the opportunity to gain a foothold in those Countries (THEHERSHEYCOMPANY, 2011). Environmentally Safety Products. There is another opportunity for Hershey to develop environmentally safe products and packages, reducing industrial waste, recycling, and establishing an environmental audit process are strategies that could benefit Hershey. Non-chocolate candies Market. Another opportunity is that Hershey diversifies more into non-chocolate candies because that segment is growing most rapidly in foreign countries like U.S &U.K. Anniversary and Festivals. The Hershey’s Company should take advantage of the holidays such as Valentine’s Day and anniversary. For example, this years’ Valentine’s Day, MM let customers customized their chocolate online. Customers can add their pictures on MM chocolates. And they can pick up the color of chocolates their like to combine a gift box. This innovation attracted a lot of customers. Charity & Foundations. As we all know, charity and foundations will bring great reputations to corporations. They can help corporations build positive brand images which will increase brand’s sales. 4. Threats Emerging competitors. The main competitors of Hershey Foods are Mars and Nestle. Mars is already a threat for Hershey, because Mars has a stronger presence than Hershey in Europe, Asia, Mexico, and Japan. At the same time, there are also many new competitors are entering chocolate market such as Whole food’s chocolate. Compare with Hershey, Mars, and Nestle, Whole Food’s chocolate aim at healthy chocolates. They provide choice to the customer wants low fast and organic chocolate. 25 percent of Nestlà ©Ã¢â‚¬â„¢s revenues and profits come from coffee, and adverse economic occurrences in South America, particularly Brazil, affect the company. Nestle plans to continue to play to its strengths, international markets outside the United States, to combat Hershey. Social Changes about Healthy Foods. With the development of Society and Technology, people more and more focus their health and nutrition. We can find more and more organic chocolate manufacture appearing. Doctors and Researchers also have studies prove that chocolates are helpful to prevent heart diseases. Thus, more and more customers choose healthy chocolates such as dark chocolates and organic chocolates. Steady price increase of milk and sugar. The escalation of prices of the main ingredients such as cocoa, milk and sugar has forced companies to increase prices. Strategic Management Factors for Going Global Near the end of 2010, Hershey’s entered into a deal with Wal-Mart (known as Asda in the UK) to sell Hershey’s products in Europe. Hershey’s has never been sold in the U.K. However, Hershey’s will have to modify their products in order to do so. Hershey’s uses genetically modified ingredients in the U.S. and Asda does not sell products that include GM ingredients (Glaberson, 2010). Obviously, Hershey want to enter global market needs to adjust their ingredients at first. The ingredients use for North America doesn’t mean it fit European or Asian Market. These improvements have been based on understanding local culture. What’s more, Hershey should pay more attentions on their chocolate packages. They develop different series packages of chocolate in different countries. Hershey’s white and brown can be market as classic series. They can add more colorful packages to attract children’s attentions. For example, in China, Red is a strong color which means wealth and happiness. Hershey can make red packages chocolates in China. In a shot, Hershey want to expand internationally, they must integrate into each country’s culture. As a global brand, Hershey’s try to cover all people in different ages and status. However, from its advertisements, its’ major customers are children, teenagers and young generations. Actually, most of these groups of customers haven’t economic capability to buy chocolate themselves. Adults and parents usually pay money for them. Thus, healthy ingredients are very important factors may affect parents’ willingness to pay chocolates to their children. Especially in European and Asian, parents are very focus on children’s nutrition. Hershey’s products are mainly focus on young generations. However, if Hershey wants to expand international, Hershey needs more products are focus on household and adults. For example, Hershey can develop chocolate flavor coffee drinks, chocolate sauces, and chocolate gums. Now, the major of Hershey employees are from North United. To entering foreign market, Hershey has to hire more foreign employees and build international team. Hershey’s designers should know more about foreign culture. They can not only insistent of their American style. Even executives of Hershey’s should have some international backgrounds and experiences. Hershey can hire some executives who have international background and experiences. At the same time, Hershey can send their design team to the county they want entering. Having better understanding of local culture, Hershey can have better design and marketing methods to meet local customers’ needs. Hershey should has its’ online shop. As far as now, Hershey only have official website of 8 countries. As show on the picture below, they are the United States, Canada, Mexico, Brazil, China, India, Korea, and Japan. In today’s business world, online shopping is becoming a tendency. A large amount of households shop online daily. Hershey should build their official online store like its competitor Mar’s. Hershey can sell both regular and customized chocolates online (THEHERSHEYCOMPANY, 2011). . Competitive Advantages Analysis The chocolate market share is increasing globally. Customer loyalty is competitively lower than other industry. Websites are increasing in quality and ease for all users. HERSHEY’S offers many unique products and services to many different kinds of customers by using their official websites. What’s more, Hershey has great partnership with North America wholesalers and retailers such as Wal-Mart, Sam’s club, and Walgreen. Hershey has advantages on high domestic market shares. 43% of US domestic chocolate market share provide Hershey’s stable sales. Thus, Hershey should make its’ development base on steady their US market (CNN, 2011). Community We make donations of cash and products in countries across the globe where we have a presence. For example, last week I shopped at Walgreen, the cashier asked me if I want to donate Hershey chocolate to help US army. I choose yes, and most customers donate a Hershey chocolate bar which cost them 50cent. Hershey is willing to help community and does their social responsibility. What’s more, Hershey encourages and supports the involvement of our employees in a wide range of community-improvement activities. Workplace As a global corporation, Hershey ensures a safe workplace. Safety performance is a company priority, and Hershey’s overarching safety goal is to consistently achieve best-in-class safety performance (THEHERSHEYCOMPANY, 2011). The Hershey Company has a long history of promoting health and wellness for its employees, their families and the community. Hershey offers personal training and massage and fitness room at office locations. Hershey engages employees to get fit and stay well. Environment Hershey increase use of sustainable packaging since 2009. Now they are working on a process to define opportunities to reduce the amount of materials they use by for example, optimizing seal sizes and implementing new technologies, and to identify and test sustainable packaging alternatives (Glaberson, 2010). All of these factors help Hershey build a great reputation in North America. Hershey has already get success at North America market. Thus, it’s time for Hershey focus on expanding its’ foreign market. Conclusion Culture today is heavily focused on personnel health. In the past few decades, people have become much more aware of the various factors that negatively affect their health and work hard to avoid them. As a general rule, chocolate and other candy are viewed as an unhealthy snack. Therefore, Hershey needs to continue to expand and market healthy products in order to gain a greater market share for example, low calories, low fat chocolates bars. Moreover, Hershey can put focus on dark chocolate which is popular among ladies (Jones, 2010). Second, Hershey should pay more attentions on its’ gums and chocolate flavor coffee drinks. For example, In Asia, chocolate market is competitively mature. There are already many local brands. Thus, to better entering Asian Market, Hershey only focus on its’ chocolate products is not enough. To expand global market, Hershey has to invest in advertisement. What’s more, Hershey can keep working on their charity activities, and foundations. To help people from all over the world, Hershey can set up foundations in different countries. Price and quality are two keys determine the success of entering foreign markets. Hershey should still keep its’ affordable price with best quality. Hershey can corporate with local chocolate maker with manufacture and packaging to reduce their cost. The hierarchy of Hershey Company should be more international. Hershey needs to hire more designers, executives, and employees with international background or experiences. The commercialization of many holidays is continuing to expand and the popularity of gifts for these holidays is also increasing. Hershey can provide holiday products in outlets also their website (i.e., Hallmark, Barnes and Noble). These Traditional holidays (i.e., Christmas, Valentine’s Day, Mother’s Day, and Halloween) allows Hershey to optimize the importance of their specialty gift products. By providing specialized gift products,  Hershey can increase their sales and expand quickly in foreign market. Finally, Hershey can design different product lines. For example, Hershey can use its source entering organic chocolate market. Hershey’s organic chocolate faces to European, developed countries which their cultures are more focus organic food. The premium product line can help improve Hershey’s brand images. Also, it can meet more customers’ needs. References ACALORIECOUNTER. (2013, October 16). Candy & Chocolate Bars Compared Hershey’s, Nestle and Mars Nutrition Facts. Retrieved March 16, 2014, from http://www.acaloriecounter.com/candy-chocolate.php Glaberson, H. (2010). Hershey to launch confectionery brands in UK and Europe. Retrieved March 16, 2014, from http://www.confectionerynews.com/Manufacturers/Hershey-to-launch-confectionery-brands-in-UK-and-Europe CNN. (2013). Global 500: Hershey. Retrieved March 16, 2014, from http://money.cnn.com/magazines/fortune/global500/2012/snapshots/2190.html THEHERSHEYCOMPANY. (2011, December 31). Hershey Corporate Social responsibility progress report 2011. Retrieved March 16, 2014, from http://www.thehersheycompany.com/assets/pdfs/hersheycompany/Hershey2011CSRReport.pdf CNN. (2011, April 1). Hershey’s raises prices nearly 10%. Retrieved March 16, 2014, from http://edition.cnn.com/2011/BUSINESS/03/31/hershey.prices/index.html Jones, D. (2010, January 26). Nestle waits for market pressures to soften Hershey. REUTERS. Retrieved March 18, 2013, from http://www.reuters.com/article/2010/01/26/us-nestle-analysis-idUSTRE60P31A20100126 Markman, J. (2012, September 4). Hershey Starting to Suga r-Coat the World. Investor Place. Retrieved March 16, 2014, from http://investorplace.com/2012/09/hershey-is-sugar-coating-the-world-hsy/