Thursday, February 20, 2020

Market segmentation as a basic ingredient of the marketing strategy Essay

Market segmentation as a basic ingredient of the marketing strategy - Essay Example This research will begin with the statement that strategy of marketing is known by the name of market segmentation. It basically entails dividing a wide audience into different sets based on consumers marked significantly by their peculiar needs, wants, and desires. The criteria are depended deeply on the aspects of age, gender, race, and ethnicity. Thus, the marketing campaigns are devised in such a way as to make sure that the specific customer segments are ably met, whilst addressing their needs, wants and desires, which indeed are seen as common. It is a fact that every organization has its own set ways in order to categorize these segments. It does so in order to focus entirely on the segments which have thus been chosen and not to concentrate its energies on the segments which are not required or which do not bring in the required profits. Market segmentation is an important metaphor which essentially dictates quite a few aspects – most of which have to do with segmentin g, targeting and positioning. The buzzword about market segmentation is that it creates subsets based on different premises which remain significant from a marketing standpoint. If these subsets are not involved, there will not be any use in understanding the related perspectives. Instead, the analysis will focus on targeting and positioning tangents, which is not really the key here. Thus, all-out emphasis must always be laid on elements that warrant attention and detail, i.e. on the segmentation of the market alone.... However, the fact of the matter is that every organization that is working to achieve its goals and objectives has its peculiar segments which are characterized by varied inclinations. If these segments are not properly demarcated, there is a reason to believe that there shall be gross issues related to targeting and positioning at a later stage. Hence, it is always a good omen to comprehend the true nature of the segmented category before moving ahead any further. It will solve most of the issues related to product placement, pricing tactics, promotional strategies and so on. A clear cut comprehension of the segmented markets essentially helps immensely. It brings things into proper perspectives and resolves predicaments as there is a cut-down on losses in a significant manner. Segmented markets have their own peculiarities which make them stand out in a league of their own. It gives them the required care of the marketers to focus on the prime areas which need the attention in an a bsolute way. This is a very important area, as far as where the resources shall be emphasized upon to achieve instant results is concerned (Douglas). If successful market segmentation goes hand in hand with the product differentiation strategy, there is no reason why varied segments cannot be handled in an amicable way. Thus, the segments will be exploited in a positive fashion all the same. There would be more focus on elements that are deemed as insignificant yet have a great amount of bearing for the organizations. By the same token, other pertinent aspects would be given the necessary attention that these richly deserve (Vincent). A firm advantage can be achieved if the organization under question has made

Tuesday, February 4, 2020

Single-Gender Education is a Viable Option in the Public Sector Research Paper

Single-Gender Education is a Viable Option in the Public Sector - Research Paper Example Overview Gender equity in schools has been another issue as proved in the research conducted by Datnow, Hubbard, & Woody (2001) on gender bias against girls in coeducation schools. The past history on girls’ education has been one of ignoring the useful feedback by the school administration; girls have been found hesitant in taking science and mathematics as subjects at senior level, and face increased fear of sexual harassment. Off late, girls have outshined boys in overall academic performance but certain subjects like computer science and technology majors are still not their favorable choice. There has been ongoing public discussion on â€Å"crisis† for boys too not only because of their low grades on reading and language tests but the danger of their probability towards indulging in crimes, specifically boys of color (Datnow et al., May 2001). In California State, according to Datnow, Hubbard, & Conchas (2001) initiative was taken to draft legislation for funding t he single gender school by the former Governor, Pete Wilson. The analysis of this initiative and its success depends on social economic and political contexts; how one context on single gender education impacts outcomes at different state, city, and school levels. Hall and McGinty (1997, p. 461) have analyzed this interconnected process of implementation of single gender schooling, â€Å"as a web of inter-related conditions and consequences, where the consequences of actions in one context may become conditions for the next.† Legal implications of setting single gender schools started in 1972 when the United States Congress passed Title IX to promote equal education for both the sexes leading to decrease in the number of single-gender public schools (Erling and O’Reilly, 2009).... This report approves that single-sex education has to confirm to the law under the given context. There cannot be a straightforward answer to the question without getting any favorable decision from the Supreme Court on segregation of gender at elementary and secondary level of education. Some researchers have argued that the program can be scrutinized while others are of the view that gender separated public school education is a far cry from legal and constitutional perspective. School leaders need to justify the authenticity of separation of sexes so that judiciary respects their policy in this regard. Secondly, research in the field of social science can help in getting a favorable judicial review on the genuineness of the case for single-gender schooling or lack of related planning. Until the highest court paves the way for gender-based schooling no progress can be made on this front. Comments of Justice Scalia stated in his opposition to the Court’s verdict in U.S. v. Vi rginia are worth consideration This essay makes a conclusion that Justice Scalia thinks there is very little scope left for arguing the case in favor of single-gender education. Any such initiative taken by school authorities can be challenged in the court of law, which could impose heavy penalty in the absence of â€Å"exceedingly persuasive justification† for initiating a gender-based divide in school education. Female teachers acknowledged this fact that they were at ease in talking with girl students over such topics as dating, marriage, and pregnancy.