Mattel Essay -- essays research papers

1) What was Jill Barads primary goal for Mattel in 1996? What strategy did she choose in order to track these goals?Answer The primary goal of Jill Barad for Mattel was to increase earning per shares by 15% per annum compounded before the effects of any acquisitions. The following are the 4 elements of her strategies1.Continue with the extremely profitable practice of extending the fraternitys existing brands (e.g. she had plans to further develop a line of collectible Barbie dolls)2.Develop new product categories, particular in boys toys and board games where Mattel had traditional been weak. It could be accomplished through internal product development or by acquiring an emerging company and then growing its business through further investments.3.Expanding overseas market sales to more than 50% of Mattels total4.Cost reductions by outsourcing return to low-cost foreign factories in places such as China.2) Why did Barads strategies fail to generate the profit growth she had pla nned? Could better planning find helped Barad anticipate market trends?Answer The following are the number of problems that had stymied Barads strategieslParents were buying fewer toys and shifting their spending to computer software and delineation games for their childrenlParents were shifting the spending ...